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Marketing Partnerships & Tactics |
- Visit Tallahassee (web site, information to local hotels, tour bus lines)
- Tallahassee Democrat newspaper
- Capital Outlook newspaper
- Tallahassee magazine, north Florida’s premier lifestyle magazine (distribution to 18,000 homes with $100,000 + annual income)
- Tallahassee Woman Magazine
- http://tallahassee.momslikeme.com
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- Junior League of Tallahassee mailings/invitations (5,000+)
- Tallahassee Community College marquees (throughout Tallahassee)
- Tallahassee-Leon County Civic Center marquee
- Promotion in approximately 30 regional newspapers
- Merchant websites
- Local/regional churches – womens’ and senior programs
- Promotion to more than 15 local garden clubs
- Event flyers/information to all local hotels
- Florida State University Sorority kick-off (competition for ticket sales)
- Event information distributed through Leon County Public Schools Foundation
- Event information to local private schools – Holy Comforter Episcopal School, Maclay School, Trinity Catholic School
- Event information to local preschools
- Art/wreath competition for local school children at event
- Council on Culture and Arts (COCA) – www.morethanyouthought.com
- Facebook
- Twitter
- Event sponsors promotion
- Flyer/poster distribution to local retailers for display in establishments
- Distribution of flyers on car windshields during FSU/Florida A&M University football games
- Distribution of flyers at local soccer fields/flag football fields (weekend prior & Saturday morning)
- Banners downtown (over-the-road if passed by City Council; if not passed by city council, will hang promotional banners in Chain of Parks downtown)
- Promotion on local television station(s)
- Promotion on local radio station(s)
- Promotion in neighborhood newspapers in Tallahassee/Leon County
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